HEJ ORGANIC. More heart in cosmetic.
Accelerating the world’s transition to sustainable care, is what drives and defines hej organic’s mission. They stand for certified organic, vegan and animal-friendly cosmetics, made out of best ingredients and fair cooperatives.
Together, we developed a corporate identity and packaging for hej organic’s face- and body care range, within the last two years. The challenge was to give, the rather conservative organic cosmetics, a fresh new look wich fits into contemporary lifestyle. A customized tapered hej bottle and a handwritten logotype, form the heart of the branding. Classic dark brown bottles and a light green define the colorcoding for their cactus series. To feel as natural as possible, the socondary packaging is made of natural paperboard.