hej organic

HEJ ORGANIC. More heart in cosmetic.

Accelerating the world’s transition to sustainable care, is what drives and defines hej organic’s mission. They stand for certified organic, vegan and animal-friendly cosmetics, made out of best ingredients and fair cooperatives.
Together, we developed a corporate identity and packaging for hej organic’s face- and body care range, within the last two years. The challenge was to give, the rather conservative organic cosmetics, a fresh new look wich fits into contemporary lifestyle. A customized tapered hej bottle and a handwritten logotype, form the heart of the branding. Classic dark brown bottles and a light green define the colorcoding for their cactus series. To feel as natural as possible, the socondary packaging is made of natural paperboard.