Sportlive is a sports retailer based in Nordrheinwestfalen, Germany. The 150 shop is seperated into different areas including running, fashion, outdoor, team- and funsports.

AD.LIPS DESIGN BUREAU developed a Logo and Corporate Design to represent the concept of Sportlive. Therefore we created a Logo that combines strenghts, flow and diversity, which are the basics of all sports. The corporate design appears reduced to it’s basics with Sans Serif typography and a black, white and red color scheme.